Company continues to pave the way towards a greener future
Coon Valley, Wis., February 27, 2008 – Mt. Borah has recently made a $3,355.00 donation to the Driftless Area Restoration Effort, managed by local conservationist Jeff Hastings. Mt. Borah’s contribution was the result of a partnership between the company and 1% For The Planet™, the global eco initiative dedicated to protecting the environment, and founded by Yvon Chouinard, also the original founder of Patagonia outdoor clothing company. “We are really excited to be making this donation, it speaks volumes about Mt. Borah’s commitment o the natural environment and our concern for future generations. Our ongoing alliance with 1% For the Planet™ is simply a catalyst for furthering the companies green initiatives, we truly aspire to become a leader in green business practices, setting an example for others to follow.” said Chris Jackson, company owner. According to Jeff Hastings, Trout Unlimited project manager, “We are very excited about Mt. Borah’s contribution to our Driftless Area project. We are hoping to use these funds as a catalyst to encourage other companies to join in this exciting regional project. Mt. Borah’s generous contribution will be used on one of our water quality and riparian habitat projects that stabilize eroding stream banks and add additional habitat for fish and wildlife”. The Driftless Area Restoration Effort (DARE), coordinated by Trout Unlimited, is a geographically-focused, scientifically based, broad partnership operating in support of the National Fish Habitat Action Plan to improve coldwater and warmwater resources throughout the Driftless Area region. The goals of the Driftless Area Restoration Effort are to: Reduce sediment inputs and improve water quality in rivers and streams of the Driftless area. Protect, restore and enhance habitat for fish and other aquatic species. Serve as a national model for landscape-scale community restoration and land protection efforts and to promote sustainable rural economies.
In addition to Mt. Borah’s involvement with 1% For The Planet™, the company is also exploring other ways to lessen their environmental impact. “We are currently working on a custom bicycle jersey made from 47% recycled fibers, we feel strongly about focusing on recycled fabrics rather than fabrics made from various other resources, such as bamboo or coconut shells. Research tells us that the process to convert these other sources into fibers is not always environmentally friendly, among other concerns”, said Jackson. The company is not aware of any other manufacturers offering recycled fabrics for custom bicycle jerseys. For more information, visit www.customsublimation.com or www.mtborah.com.