April 8, 2009
Mt. Borah Custom Introduces Pro Tri Line
FOR IMMEDIATE USE
Contact:
Chris Jackson
608-452-2138
chrisj@mtborahllc.com
Mt. Borah Introduces Custom Pro Tri Apparel Line
Design Your Triathlon Kits At www.mtborahcustom.com
Coon Valley, Wis., April 8, 2009 – In an effort to address the fast growing custom triathlon apparel market, Mt. Borah has recently rolled out an elite level custom triathlon line. The company spent many hours working with professional level triathletes, developing the ultimate in fit and performance qualities. “This was a really exciting project, working with elite level athletes who demand as much from their apparel as they do from their hard goods, we really dialed this one in”, said Chris Jackson, company owner. The main benefit of the shorts is the tapered pattern and longer inseam, the garment literally hugs the athletes body without feeling restrictive, providing superior muscle support and comfort. Two other significant features are the flat braided draw cord and nonrestrictive leg openings. Both the shorts and tops are made from Mt. Borah’s Tobago™ fabric and are available in sizes S-4XL. Potential clients can utilize the companies online design tool at www.mtborahcustom.com , customers can choose from 8 different base designs and 36 color options, creating their own unique, one of a kind kits. Suggested retail pricing for the custom tops ranges from $45.00 to $65.00 (depending on quantity ordered) and $55.50 to $72.50 for the custom shorts.
Mt. Borah manufactures all of its custom team apparel in Coon Valley, Wisconsin. The company utilizes the latest in digital dye sublimation techniques and offers the fastest turn around time in the industry, currently running 7-weeks from time of initial deposit to delivery of final product.
For more information, visit www.mtborahcustom.com
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About Mt. Borah (www.mtborah.com or www.customsublimation.com)
Located in scenic Coon Valley, WI. Mt. Borah was founded ten years ago and has grown to become one of the premier designers and manufacturers of both high quality custom cycling apparel and active, outdoor mountain bike clothing under the Mt. Borah brand. The company was recently named to the Inc.5000 list of America’s fastest growing small companies. All products are manufactured in the United States to the highest standards of quality and eco-consciousness and sales have grown from 300 pairs of a single cycling short to thousands of highly sought-after products across custom, Mt. Borah and pro skiing lines. Named after the highest mountain in Idaho, Mt. Borah is a proud member of One Percent for the Planet, the global eco initiative dedicated to protecting the environment.
